What makes good event content?
Tough question, that. But we’re not afraid of tough questions. So we’ll start by telling you what good event content isn’t.
- stolen/borrowed YouTube videos featuring other people (i.e. not the speaker)
- random anecdotes designed for cheap laughs, sentimental feels, or ego boosts
- digital bang-fizz or interactive event content that exists for its own sake
- talent that’s pretty or famous – but not independently intelligent in ways that are unmistakably relevant to the event
In the drive to create disruptive conferences, stand-out content truly is king – whether you’re working on team engagement, a digital exhibition, a product launch, or a sales conference. And what you put out there matters before, during and after the event.
Here are some ideas for strategic, outcomes-based conference content that works:
- Original, authentic multimedia elements that speak to the event’s core message because they were designed specifically for that once-off purpose
- Useable and practical direction to solve actual problems back at the office
- A consistent, seamless, big-picture narrative that drives the whole event
- VR and AR elements that make sense because they’re the best choice for the job, and not just because everyone else is using them
- Quality take-home content that gives people a lot more than they bargained for, in bite-size chunks of goodness, on something other than a branded USB stick
And here are some tips:
- Try to uncover the questions your conference audience is already asking.
- Ask yourself, “What impact do I want the event to have on the industry? What do I want attendees to learn? How do I want them to feel when they leave?”
- Remember that your speakers are the foundation of any successful corporate event design. Their expertise makes your event better. Celebrate them.
Take it from us: Shitty content will sink your event. Don’t take chances. Go deep.