3 tips for finding a fresh conference or event presenter (Part II of II)
You need to find a speaker for your conference. Where should you start?
Start here, with the advice of Tiffany Markman – local and international speaker, workshop and masterclass presenter, and specialist in helping companies create corporate and commercial messaging that lands.
Okay, so your event is coming up and you're on the hunt for presenters. You don’t want the same people everyone else is using, nor that same tired old presentation they haul out every time they appear in public.
You want something different. Someone different. Someone who’s really, truly good. And so fresh they’ve still got dew on them.
But newbies can be an unknown and risky quantity. Especially since everyone and their grandmother thinks they’re a speaker.
The fact is, not everyone has the brains, personality or communication skills to engage a demanding audience. And these should be your benchmarks.
Here are three tips:
1. Start with social media.
Seek out authority figures and niche influencers who develop and share content that’s being devoured by online communities. But go beyond the prospect’s history of publishing highly valuable stuff, and look for video too. That way you’ll know if they have more stage presence than patio furniture.
2. On the topic of video…
Search Youtube for talented and original thought leaders. Look for people with a lot of industry experience, who are also polished and natural presenters.
Martin Scorsese once cast an actor to play a barman in a non-speaking role, rather than just hiring a barman – because he didn’t want a shitty actor.
It also helps if the Youtuber’s able to craft a relevant message for you, rather than relying on content that is so-niche-as-to-be-completely-random.
3. Ask your attendees.
Your event attendees – past, present or future – are likely to be aware of people who could make great speakers. Pre-select the right people for this ‘survey’ (because some really like hearing their grandmothers) and ask for recommendations on qualified presenters they’d be keen to hear from.
Bottom line? Set your standards high. There’s no value and a whole lotta risk in wasting precious stage space and audience time on a crowd-killer.